Thursday, April 3, 2008
Wow! Obviously, DestiNY is not shy about playing into the fear of Americans. Currently, DestiNY is busy "greenwashing", by telling Syracuse that we will feature the largest shopping mall that is also energy efficient. Walk into the mall and you will see thier posters EVERYWHERE! Interesting, is that DestiNY spouted thier plans to be green in this commercial, but instead of highlighting enviromental benefits, they got clever. This woman is telling us that DestiNY will save us from TERRORISM. Not once did she address the concept of global warming or diminishing oil wells, instead she illudes that DestiNY will save our children from the face of evil. I honestly laughed at this commercial, because it is completely askew. The use of Bin Laden's face is puzzling because the U.S. government has abandoned thier search for him long ago. Also, our current war has nothing to do with Bin Laden, and our soldiers deaths are a result of the invasion of an entirely different country. It is an interesting way to promote the project while avoiding discussing the actual project.
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Interesting commercial. I was thrown off track by this commercial. It is so cheesy. Although the commerical touches base on the US dependence on foreign oil, the relation to Bin Laden is really irrelevant. I agree with you ashley because this commercial does not once talk about how our dependence on oil affects the enviroment or people. It's seems to be using the first sin of greenwashing according to Scott McDougall, known as the "Hidden Trade-Off," where companies or corporations dievert our attention to their less environmental issues.
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